Browsing through CNN on my computer early this morning while having my coffee, I came across the latest on McDonald’s corporate woe’s in the article “Not loving it: McDonald’s franchisees are depressed”. You would be hard pressed to find anyone who isn’t familiar with the desperate struggle McDonalds is having with trying to reinvent itself.
Reading the article gave me pause to think that the general issue of Health, Obesity and ObamaCare has yet to take center stage in the current presidential campaign battlefield. But in due course, over the next year it will. The babyboomers are aging, we have a healthcare system that many argue doesn’t work, costs are rising, we’ve heard this all ad nausem during Obama’s first term.
The Cure For McDonalds Is The Cure For America, Maybe
I’ve read and listened to Steve Eastermans call to be more progressive and modernize the McDonalds brand, for the most part I don’t eat a lot of fast food anymore, particially since I’m married to a nutritionist ,but lets be honest, the food is downright awful..
Be Bold, Re-Invent Everything
As arguably the biggest restaurant outfit in the world McDonalds has a chance and should re-invent itself completely, from head to toe. Bringing back the hamburglar as a creepy suburban flasher isn’t going to cut it. What if McDonalds took as its mission to combat obesity and poor nutrition? Just shy of 35,000 restaurants around the globe, 14,500 in the US alone, and serving 68 million people a day. No more mayonnaise, no more secret sauce. Call in 10 of the best chefs in the world to create a truly global menu, that everyone can enjoy, that provides quality nutrition at a good price.
The Best Top Chef Ever
Worried about the “brand McDonalds”, how about a little old fashions 60’s outright sponsorship of the Best Top Chef ever, over the course of short run series, get Bobby Flay, Rachael Ray and the rest of the gang to experiment, cook, present… the judges, a rotating group of just average American’s off the street. Turn the tables, lets get the chefs doing something in a format that our reality tv starved society seems to endlessly eat up.
Back in 2005 when I invested in Kenny Lao’s Rickshaw Dumpling Bar, I did so because the food was delicious, Kenny had a great track record, and his vision was for a healthier fast casual dining experience. That really resonated with me. I want to eat healthy, I like eating healthy, it tastes good, it makes my body feel good, I function better.
McDonalds has the name brand and the muscle to do this, they could change how we eat if they really wanted to, and if they made that change, all the other fast food restaurants would rush to catch up and mimic them.
Floating The Cost
It seems that one of the more vocal concerns for any type of a major overhaul of the McDonalds brand comes from the franchisees, of whom the cost of those changes would be pushed on to.